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Ways to Measure Success in Internet Advertising through Google Analytics

Making sense out of of Internet advertising statistics As the old saying goes - you can’t improve what you aren’t measuring and the same thing certainly applies to Internet advertising. Results are everything when it comes to web advertising and you’d want to make sure that you’re getting more than you’re actually putting into your […]

Takeaways from Online Advertising in Australia

The rapid increase in online advertising It’s an exciting time for businesses looking to do online advertising in Australia. The potential for growth is practically unlimited and there’s no telling on just what your business can achieve (provided that you know what you are doing of course). The increase in online advertising has grown much […]

Thinking of Hiring an Australian Internet Advertising Specialist?

Why bother with Internet advertising in Australia? Are you thinking about delving into Australian internet advertising but not quite sure if it is something that is worth looking into? Hiring an online advertising agency is after all quite expensive and represents a significant upfront cost that many businesses are hesitant to deal with. Perhaps you’ve […]

4 Advantages of Internet Advertising in Australia

What can online advertising do for your business? Are you wondering about what internet advertising in Australia can actually do for your business? Advertising over the internet offers a popular and cost-effective solution for businesses looking to touch base with their customers over a platform that has become an integral part of people’s lives like […]

Latest DNT Proposal from the Internet Advertising Industry

“DNT ought to let us track anyway” Barely two weeks before deadline to agree on a DNT (Do not Track) standard for browser privacy, a working group for the World Wide Web consortium unveils a bold proposal from its members – to let them track anyway provided that they conform with set guidelines. The terms […]

Top Auto Dealership Figures Share their Views on what it takes to succeed in today’s competitive world of online marketing

The path to online marketing success The World Wide Web has progressed dramatically over the decades from being represented with basic static single page sites that acted as nothing more than catalogues and brochures to complex dynamic and responsive websites that can be viewed on mobile internet capable devices making them an integral part of […]

7 Interesting Statistics in Online Marketing

Check out some interesting stats in digital and online marketing that we’ve been able to gather this week. These statistics include the best mobile app features, Google+ and analytics, mobile search and digital marketing spending. Digital marketing/online marketing fuels boosts in Q2 advertisement budget Digital/internet marketing was found to be the prime motivator that sparked […]

Facebook Cuts off Sponsored Search Results

Facebook to discontinue sponsored search results Citing poor results for monetizing search queries, Facebook sponsored search gets the axe – much to the disappointment of many in the social media and internet advertising business. This is after less than a year since the ad unit was first introduced. Although search has long been a priority […]

Industry Study Reveals Massive Growth in Mobile Internet Advertising Ads

Mobile internet advertising ads experiences surge in growth over the last year Worldwide spending on ads for mobile internet advertising soared more than 80 percent for an all time high of $8.9 billion last 2012. It’s a remarkable figure unveiled by an industry study which culminated last Tuesday (July 9, 2013). IAB (Internet Advertising Bureau) […]

Facebook Gains a Significant Foothold on Shares for Mobile Internet Marketing Ad Revenues in 2013

Facebook – making progress in mobile marketing ad revenues The dominant social media network has yet again one more reason to celebrate as latest reports from various media outlets indicate that Facebook now has 12.9 market shares for mobile internet marketing ad revenues as of 2013. It’s a mighty impressive feat considering that in 2011, […]