Archive for the ‘Business’ category

Top Auto Dealership Figures Share their Views on what it takes to succeed in today’s competitive world of online marketing

The path to online marketing success The World Wide Web has progressed dramatically over the decades from being represented with basic static single page sites that acted as nothing more than catalogues and brochures to complex dynamic and responsive websites that can be viewed on mobile internet capable devices making them an integral part of […]

7 Interesting Statistics in Online Marketing

Check out some interesting stats in digital and online marketing that we’ve been able to gather this week. These statistics include the best mobile app features, Google+ and analytics, mobile search and digital marketing spending. Digital marketing/online marketing fuels boosts in Q2 advertisement budget Digital/internet marketing was found to be the prime motivator that sparked […]

Facebook Cuts off Sponsored Search Results

Facebook to discontinue sponsored search results Citing poor results for monetizing search queries, Facebook sponsored search gets the axe – much to the disappointment of many in the social media and internet advertising business. This is after less than a year since the ad unit was first introduced. Although search has long been a priority […]

Industry Study Reveals Massive Growth in Mobile Internet Advertising Ads

Mobile internet advertising ads experiences surge in growth over the last year Worldwide spending on ads for mobile internet advertising soared more than 80 percent for an all time high of $8.9 billion last 2012. It’s a remarkable figure unveiled by an industry study which culminated last Tuesday (July 9, 2013). IAB (Internet Advertising Bureau) […]

Facebook Gains a Significant Foothold on Shares for Mobile Internet Marketing Ad Revenues in 2013

Facebook – making progress in mobile marketing ad revenues The dominant social media network has yet again one more reason to celebrate as latest reports from various media outlets indicate that Facebook now has 12.9 market shares for mobile internet marketing ad revenues as of 2013. It’s a mighty impressive feat considering that in 2011, […]

Google’s Latest Penguin 2.0 Update – Poised to Raise Internet Marketing Standards on Quality Content

Google Penguin 2.0 and its effects on internet marketing/web advertising On May 2013 Google began rolling out the latest version of its Penguin search engine algorithm update – Penguin 2.0.  According to Thinking Juice – an online marketing agency based in the UK, the algorithm update was found to impact more than 115 million daily […]